LO1 Task 1: Investigating a radio station

A). Programme types -

Sheffield Live! is a community radio station therefore the ethos of Sheffield Live! is to put back in to the society. The station is owned by Commedia Sheffield. Sheffield Live! produce multiple programmes for entertainment and educational reasons.Some example of their work are; Communities live, Spirit of the Wapentake, The Local Talent Show, Soul Purpose, Vancouver Manoeuvre

B). Genres –

The genres Sheffield Live! use are Comedy, Informative. They use these genres as they are popular in the local community. Talk shows, Music shows (chart, dance, RnB, Indie pop, African, Latin, Traditional, Asian pop, Jungle, Ragga, Reggae), News shows

C). Audience Profiles -

Sheffield Lives target audience is very wide they include many cultures, many age groups and consist of different financial positions their audience also includes different genders Sheffield Live wants to appeal to a big audience to be able to improve the community. The range of audience groups spread from A to C1.

D). Production Process -

Production process is how the different parts of the company work together to create the final product. Parts like Pre-production, Production, Post-production work together each doing their own thing to make/perfect the final piece. The company uses Vertical or Horizontal integration. The company Community Media Association could use Sheffield Live to produce and promote the product same as Sheffield Live could use Community Media Association and any resource they can offer. 

E). Market share -

The main competitors of Sheffield live are BBC Radio Sheffield and Hallam FM. These companies are considered competitors as they have programs that have the same genre and therefore they have a possibility of stealing the shows audience and putting Sheffield Live out of business. Sheffield live stands out from the other companies as they have a wide variety of shows that appeal to many audiences. The official share of Sheffield live is %11 which is 275 000 people which is a good amount of audience as they are a non- profit company​